Rebuilding a Brand from the Ground Up: How We Helped HandO Bounce Back After a Major Setback
A homegrown e-commerce brand delivering stylish, functional furniture for modern Filipino living.
HandO is a homegrown furniture e-commerce company in the Philippines offering quality, aesthetic furniture for modern Filipino homes. From home and office to outdoor and kids’ furniture, they provide versatile and stylish solutions for everyday living.
Client
The Challenge
When HandO approached us, they were dealing with a perfect storm of challenges.
HandO wasn’t just in need of marketing.
They needed a rebuild—from strategy and branding to digital infrastructure and content.
Banned Account
Their Facebook page was banned from ads, cutting off their primary sales and advertising channel.
Flooded Market
They were losing customers in a crowded furniture market with new competitors entering.
Slow Demand
Demand had slowed down, and their inventory was at risk of becoming outdated.
Competitive Market
Competitors offered similar items at lower prices, pressuring margins and brand positioning.
Our Approach
We kicked off the partnership with a strategy-first mindset, rooted in real customer insights and competitive intelligence.
🔍 Phase 1: Research and Strategy Development
- Conducted in-depth interviews with 10–12 recent furniture buyers to understand behavior, motivations, and pain points
- Performed competitive landscaping to map out pricing, positioning, and content strategies of local and international furniture brands
- Synthesized insights into 3–5 key takeaways for the client
- Identified 2–3 ownable brand spaces for HandO to differentiate and lead in
- Presented a comprehensive brand and marketing strategy, with a unifying creative direction to guide future campaigns
🎥 Phase 2: Brand Refresh & Content Production
- Conducted a full product shoot to refresh HandO’s visual assets in line with the new strategy
- Created a new Facebook page (after the original was banned) and updated Instagram content and branding to reflect the brand refresh
- Established a new visual direction and voice across channels to ensure consistency and professionalism
📱 Phase 3: Ongoing Social Media & Paid Ads Management
- Launched and managed Facebook and Google ad campaigns to drive reach, engagement, and conversions
- Implemented a social media content calendar with consistent publishing across Facebook and Instagram
- Created targeted seasonal campaigns such as warehouse sales to move inventory and boost visibility
- Continuously monitored performance and refined strategies based on ad metrics and audience insights
The Execution
Once the strategy was approved, we rolled up our sleeves and brought the plan to life.
🚀 Full Digital Relaunch
- Rebuilt the Facebook presence with a fresh new page to replace the banned one.
- Executed a branded production shoot to create high-quality content and reintroduce the brand with fresh visuals.
- Designed and implemented a Social Media Content Framework for Facebook and Instagram to improve engagement and showcase products more effectively.
- Updated all online channels (FB, IG, Google Business) to align with the new strategy and branding.
📈 Digital Marketing Infrastructure
- Launched Facebook ad campaigns, targeting both brand awareness and conversion.
- Set up Google Analytics and a custom reporting dashboard to track key performance metrics.
- Created a retargeting strategy to re-engage lost website visitors and abandoned cart users.
- Rolled out monthly warehouse sale campaigns to help move older inventory and free up space for new arrivals.
Our multidisciplinary team collaborated on every step:
The Results
From a shadow-banned page to 35K+ followers and 2.3M reach, HandO’s brand revival led to a 266% online sales boost, stronger visibility, and movement in inventory—paving the way for new product launches.
Through consistent content, strategic campaigns, and paid ads, HandO rebuilt its presence from the ground up. The results prove that consistency isn’t just key—it’s transformative.
Key Takeaways
- A strategic restart, backed by customer insights, can turn major setbacks into growth opportunities.
- Brands in crowded markets need to define ownable brand spaces and reinforce them with consistent messaging and campaigns.
- A strong digital ecosystem—content, analytics, advertising, and engagement—can quickly rebuild a brand’s visibility and performance.
Ready to
Whether you’re dealing with algorithmic bans, outdated content, or a crowded market—we can help you rebuild and grow just like we did for HandO.
