How We Helped a BPO Company Develop Its Brand from Scratch
Disruptive BPO startup redefining outsourcing with borderless collaboration
Beehive is a disruptive BPO startup based in Manila, Philippines, on a mission to shake up the traditional outsourcing model and promote borderless collaboration. At the time of engagement, they were a newly established company looking to enter the competitive BPO industry and position themselves as a global-ready partner from Day 1.
Client
Category
The Challenge
As a startup with big ambitions, Beehive needed more than just a logo—they needed a professional, global-ready brand identity that could immediately resonate with key decision-makers and enterprise clients across the world.
Their requirements were comprehensive:
- A strong brand name that captured their vision.
- A cohesive brand identity system (logo, visuals, tone of voice).
- A professional website that would support business development efforts.
- A clear communication strategy that could scale with them.
- A launch video that looked high-end despite using stock footage.
Without these, Beehive risked losing credibility during the crucial early stages of business development—and potentially missing out on enterprise clients that would drive exponential growth.
Our Approach
We knew that building a disruptive brand required more than just creativity—it needed insight, precision, and alignment with their bold vision.
Here’s how we did it:
🔍 Phase 1: Discovery
We began by sitting down with the founders to understand their goals, value proposition, and why they believed the BPO industry was ripe for disruption.
🐝 Phase 2: Research
We conducted interviews with successful entrepreneurs, potential clients, and industry providers to gather insights on what kind of name and identity would stand out and be remembered. This research led to the powerful, symbolic name: Beehive.
⚙️ Phase 3: Development
With the brand name finalized, we created:
- A 23-page brand manual with logo usage, tone of voice, fonts, colors, and design principles.
- Brand messaging pillars and a brand purpose using our brand-building tool.
- A professional WordPress website complete with custom copy, responsive design, and clear CTAs.
A polished company video using stock footage but scripted and edited to reflect the Beehive brand with professionalism and energy.
💻 Phase 4: Testing and Optimization
We tested all digital touchpoints for performance, clarity, and alignment with the brand strategy.
🌏 Phase 5: Deployment
Everything was rolled out across platforms—ensuring that their online presence was consistent, polished, and ready for global business development.
The Execution
Our work included a combination of strategy, creative direction, and flawless execution:
A strategic brand name aligned with their mission of borderless collaboration
Defined brand purpose and core values using our branding framework.
Marketing collateral including a company profile and slide decks.
A 23-page Brand Manual that serves as Beehive’s guide for consistent voice, visuals, and messaging.
Website design and development using WordPress with custom copywriting.
Professional company video showcasing their services and brand story.
Our multidisciplinary team collaborated on every step:
The Results
The branding work was more than just aesthetics—it helped the organization build trust, close deals, and strengthen its culture. The brand foundation remains widely used by the teams today.
A one-time branding project that evolved into a 6-year partnership—earning client trust, closing enterprise deals, and shaping internal culture.
Long-Term Trust
What started as a one-time branding project turned into a 6-year (and ongoing) partnership. Beehive continues to entrust us with branding and content creation for all their new brands and projects.
Business Credibility
The client told us that during a crucial vendor verification process, our branding work made a significant impression—and contributed to them closing a major client.
Cultural Impact
The name Beehive didn’t just stick—it became part of their company culture. It’s now used in team analogies, onboarding, and internal communications, reinforcing unity, collaboration, and purpose.
Beehive’s Launch Video
Key Takeaways
- A well-researched brand name and identity can fuel long-term growth and culture.
- Strategic branding and website development is a powerful tool for business development—especially when targeting global enterprise clients.
Trust builds over time—and strong branding can be the foundation of multi-year, multi-brand partnerships.
